71The following appeared in a memorandum from the new president of the Patriot car manufacturing company.
In the past, the body styles of Patriot cars have been old-fashioned, and our cars have not sold as well as have our competitors cars. But now, since many regions in this country report rapid increases in the numbers of newly licensed drivers, we should be able to increase our share of the market by selling cars to this growing population. Thus, we should discontinue our oldest models and concentrate instead on manufacturing sporty cars. We can also improve the success of our marketing campaigns by switching our advertising to the Youth Advertising agency, which has successfully promoted the countrys leading soft drink.
72The following appeared in a memorandum from the owner of Armchair Video, a chain of video rental stores.
Because of declining profits, we must reduce operating expenses at Armchair Videos ten video rental stores. Raising prices is not a good option, since we are famous for our special bargains. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 P.M. rather than 9:00 P.M. and reduced its overall inventory by no longer stocking any film released more than two years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Armchair Video stores as our best strategies for improving profits.
73In each city in the region of Treehaven, the majority of the money spent on government-run public school education comes from taxes that each city government collects. The regions cities differ, however, in the value they place on public education. For example, Parson City typically budgets twice as much money per year as Blue City does for its public schools ― even though both cities have about the same number of residents. It seems clear, therefore, that Parson City residents care more about public school education than do Blue City residents.
74The following appeared in a letter to the Grandview City Council from a local business leader.
During last years severe drought, when the water supply in the Grandview city reservoir fell to an extremely low level, the city council imposed much more rigid water-rationing rules. But just after these rules were imposed, industrial growth in the area declined. This clearly shows that the new rationing rules have hurt industry in Grandview. Therefore, to promote the health of the local economy, the city council should now stop water rationing.
75The following appeared in a magazine article about planning for retirement.
Because of its spectacular natural beauty and consistent climate, Clearview should be a top choice for anyone seeking a place to retire. As a bonus, housing costs in Clearview have fallen significantly during the past year, and real estate taxes remain lower than those in neighboring towns. Nevertheless, Clearviews mayor promises many new programs to improve schools, streets, and public services. Retirees in Clearview can also expect excellent health care as they grow older, since the number of physicians in the area is far greater than the national average.
76The following appeared in a brochure promoting the purchase of local franchises for a national chain of gyms.
Now is the time to invest in a Power-Lift Gym franchise so that you can profit from opening one of our gyms in your town. Consider the current trends: Power-Lift Gyms are already popular among customers in 500 locations, and national surveys indicate increasing concern with weight loss and physical fitness. Furthermore, last years sales of books and magazines on personal health totaled more than $50 million, and purchases of home exercise equipment almost doubled. Investing now in a Power-Lift Gym franchise will guarantee a quick profit.
77The following appeared in a memorandum from the president of Hyper-Go Toy Company.
Last year, sales of our Fierce Fighter toy airplane declined sharply, even though the toy had been a top seller for three years. Our customer surveys show that parents are now more worried about youthful violence and are concerned about better education for their children. Therefore, to maintain profits we should discontinue all our action toys and focus exclusively on a new line of educational toys. Several other toy companies have already begun marketing educational toys and report sales increases last year of 200 percent. And since the average family income is growing, sales of new Hyper-Go toys should also increase.
78The following appeared in a memorandum from a vice president of the Megamart department store chain.
For the third year in a row, the average household income in our country has risen significantly. That prosperity means that families are likely to be spending more time and money on leisure activities. Megamart stores should therefore concentrate on enlarging and promoting its line of products typically used in leisure activities: athletic and outdoor equipment, televisions, gourmet cooking equipment, and luggage and travel accessories.
79The following appeared in an article in a magazine for writers.
A recent study showed that in describing a typical days conversation, people make an average of 23 references to watching television and only 1 reference to reading fiction. This result suggests that, compared with the television industry, the publishing and bookselling industries are likely to decline in profitability. Therefore, people who wish to have careers as writers should acquire training and experience in writing for television rather than for print media.
80The following appeared in the editorial section of a student newspaper.
In a recent survey, most students who were studying beginning Russian gave higher course-evaluation ratings to classes taught by non-native Russian speakers than to classes taught by native Russian speakers. The reason that the non-native speakers were better teachers of Russian is easy to see: the non-native speakers learned Russian later in life themselves, and so they have a better understanding of how the language can be taught effectively. Therefore, in order to improve instruction for all languages and also save money, our university should hire non-native speakers as language instructors instead of trying to find and recruit native speakers.
81在过去五年从Hooper大学毕业的所有学生中，自然科学专业的毕业生在毕业一年内找到固定工作的人数要多于社会科学的毕业生。在一次对于Hooper大学最近的毕业生的调查中，多数自然科学专业的学生说他们认为Hooper大学自然科学学科的声望在他们找工作的过程中起到了极大的作用。相比之下，找到固定工作的社会科学毕业生则把他们的成功归因于他们自己的能动性。因此，为保证社科毕业生找到固定工作，Hooper大学应该提供的社科课程并雇佣一些已经在社科领域获得全国声誉的新教员。
82尽管Coleville市有很大比例的商业去年失败了，居住在Coleville市的人们应该记住这一事实：Coleville地区在过去三年中吸引了大量的新商业。众所周知平均而言，新商业比有一定历史的行业更容易失败，因此去年的商业失败不应该被看作是经济状况变坏的迹象。相反，很多分析家把一个地区商业中的大量新公司的存在看作是经济健康的标志。因此Coleville市的经济状况是良好的。
83 Better Bran的销量在最近几年下降了，领导层现已查明了原因。首先，Better Bran是一种含糖量较高的麦片，最近的研究发现，多数消费者说他们关注早餐麦片中所添加的糖的量。其次，Better Bran的价格在过去三年上涨了5%。因此，为增加公司的利润我们应该减少Better Bran中的含糖量并降低其价格。
84在州长Riedeburg在位的三年中，她证明了自己是一个合格的领导者。自从她就任以后，犯罪减少了，每年创造的就业机会数量翻了一番，选择在本州居住的人数也增加了。如果她再次当选，这种趋势很可能将会继续下去。而且，Riedeburg承诺说要采取措施使大公司留在这里，从而为新居民提供就业机会。任何目睹了Riedeburg工作成就的人都会认为她是州长的最佳人选。
85由于对我们生产的汽车的需求预计将有飞速增长，我们需要尽快开设一处新的制造工厂以保持繁荣。我们的市场计划指出有8千万人将要买我们的车，而我们现有的工厂只能生产4千万辆。新的工厂可以部分时间运转，让我们现有工厂的职工轮班工作，直到新的员工被培训出来。一家大型飞机制造公司在五年前开设了新工厂的时候使用了这种非全日轮班策略，取得了极大的成功。
86为使闹市区中央广场吸引的观光者并回复该广场以前的繁荣，我们市应该禁止在那里玩滑板，让滑板爱好者使用Monroe公园地区活动。在中央广场，人们唯一可以看到的就是玩滑板的人，废弃物和损毁的公物使广场失去了往日的吸引力。在最近一次对闹市区商户的调查中，大多数人都支持禁止在广场玩滑板。显然，在中央广场禁止滑板将会使该地区成为人们可以聚集起来娱乐和休闲的场所。
87为促进本市的经济增长，市民应该对州政府关于建造直接连接郊区和市中心的新高速路的提案投赞成票。到市中心的直接连接将使中心商业区的货运更加频繁，从而中心区的零售商就不会再断货，市内的生产商也不会受到材料短缺的影响。繁荣的商业将会从整个州吸引合格的工人，工人可以利用新的高速路在本市上班。除了这些好处，上百的工人将被雇佣修筑这条道路，进一步促进地方经济。
88我们的新计划将帮助我们更好地保护员工避免有毒化学物质的影响：我们在每一件安全服上安装了报警装置，当安全服被刺穿时在总监控室将会发出警报。监控室将会通知值班经理，他将采取必要步骤来保证员工的安全。除了这些显而易见的安全方面的好处，第一反应时间将会保证最小的工作停顿，从而带来工人效率和公司利润的提高。
89十年前，作为一项综合城市改造项目的一部分，Transopolis市为了工业用途在快速路旁边改造了一大片严重低于标准的住房。随后，那里建立了若干工厂，犯罪率降低了，全市资产税收入增加。为进一步使城市重新繁荣，我们应该在城市另一侧的正在衰落的居住区采取类似的行动。由于现有邻近社区的一些住宅和公寓无人居住，这一行动产生的搬迁户的住所将有所保障。
90市学校委员会成员不应该再次当选，因为他们不关心在我们地区学校促进艺术教育的质量。举例而言，参加高中戏剧俱乐部的学生数量逐渐下降，今年校委拒绝与戏剧指导续约，尽管他以其原创剧作获得过很多奖项。同时，高中预算中超过三十万元用于体育项目，橄榄球总教练现在是全部教员中薪水最高的人。
In the past, the body styles of Patriot cars have been old-fashioned, and our cars have not sold as well as have our competitors cars. But now, since many regions in this country report rapid increases in the numbers of newly licensed drivers, we should be able to increase our share of the market by selling cars to this growing population. Thus, we should discontinue our oldest models and concentrate instead on manufacturing sporty cars. We can also improve the success of our marketing campaigns by switching our advertising to the Youth Advertising agency, which has successfully promoted the countrys leading soft drink.
72The following appeared in a memorandum from the owner of Armchair Video, a chain of video rental stores.
Because of declining profits, we must reduce operating expenses at Armchair Videos ten video rental stores. Raising prices is not a good option, since we are famous for our special bargains. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 P.M. rather than 9:00 P.M. and reduced its overall inventory by no longer stocking any film released more than two years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Armchair Video stores as our best strategies for improving profits.
73In each city in the region of Treehaven, the majority of the money spent on government-run public school education comes from taxes that each city government collects. The regions cities differ, however, in the value they place on public education. For example, Parson City typically budgets twice as much money per year as Blue City does for its public schools ― even though both cities have about the same number of residents. It seems clear, therefore, that Parson City residents care more about public school education than do Blue City residents.
74The following appeared in a letter to the Grandview City Council from a local business leader.
During last years severe drought, when the water supply in the Grandview city reservoir fell to an extremely low level, the city council imposed much more rigid water-rationing rules. But just after these rules were imposed, industrial growth in the area declined. This clearly shows that the new rationing rules have hurt industry in Grandview. Therefore, to promote the health of the local economy, the city council should now stop water rationing.
75The following appeared in a magazine article about planning for retirement.
Because of its spectacular natural beauty and consistent climate, Clearview should be a top choice for anyone seeking a place to retire. As a bonus, housing costs in Clearview have fallen significantly during the past year, and real estate taxes remain lower than those in neighboring towns. Nevertheless, Clearviews mayor promises many new programs to improve schools, streets, and public services. Retirees in Clearview can also expect excellent health care as they grow older, since the number of physicians in the area is far greater than the national average.
76The following appeared in a brochure promoting the purchase of local franchises for a national chain of gyms.
Now is the time to invest in a Power-Lift Gym franchise so that you can profit from opening one of our gyms in your town. Consider the current trends: Power-Lift Gyms are already popular among customers in 500 locations, and national surveys indicate increasing concern with weight loss and physical fitness. Furthermore, last years sales of books and magazines on personal health totaled more than $50 million, and purchases of home exercise equipment almost doubled. Investing now in a Power-Lift Gym franchise will guarantee a quick profit.
77The following appeared in a memorandum from the president of Hyper-Go Toy Company.
Last year, sales of our Fierce Fighter toy airplane declined sharply, even though the toy had been a top seller for three years. Our customer surveys show that parents are now more worried about youthful violence and are concerned about better education for their children. Therefore, to maintain profits we should discontinue all our action toys and focus exclusively on a new line of educational toys. Several other toy companies have already begun marketing educational toys and report sales increases last year of 200 percent. And since the average family income is growing, sales of new Hyper-Go toys should also increase.
78The following appeared in a memorandum from a vice president of the Megamart department store chain.
For the third year in a row, the average household income in our country has risen significantly. That prosperity means that families are likely to be spending more time and money on leisure activities. Megamart stores should therefore concentrate on enlarging and promoting its line of products typically used in leisure activities: athletic and outdoor equipment, televisions, gourmet cooking equipment, and luggage and travel accessories.
79The following appeared in an article in a magazine for writers.
A recent study showed that in describing a typical days conversation, people make an average of 23 references to watching television and only 1 reference to reading fiction. This result suggests that, compared with the television industry, the publishing and bookselling industries are likely to decline in profitability. Therefore, people who wish to have careers as writers should acquire training and experience in writing for television rather than for print media.
80The following appeared in the editorial section of a student newspaper.
In a recent survey, most students who were studying beginning Russian gave higher course-evaluation ratings to classes taught by non-native Russian speakers than to classes taught by native Russian speakers. The reason that the non-native speakers were better teachers of Russian is easy to see: the non-native speakers learned Russian later in life themselves, and so they have a better understanding of how the language can be taught effectively. Therefore, in order to improve instruction for all languages and also save money, our university should hire non-native speakers as language instructors instead of trying to find and recruit native speakers.
81在过去五年从Hooper大学毕业的所有学生中，自然科学专业的毕业生在毕业一年内找到固定工作的人数要多于社会科学的毕业生。在一次对于Hooper大学最近的毕业生的调查中，多数自然科学专业的学生说他们认为Hooper大学自然科学学科的声望在他们找工作的过程中起到了极大的作用。相比之下，找到固定工作的社会科学毕业生则把他们的成功归因于他们自己的能动性。因此，为保证社科毕业生找到固定工作，Hooper大学应该提供的社科课程并雇佣一些已经在社科领域获得全国声誉的新教员。
82尽管Coleville市有很大比例的商业去年失败了，居住在Coleville市的人们应该记住这一事实：Coleville地区在过去三年中吸引了大量的新商业。众所周知平均而言，新商业比有一定历史的行业更容易失败，因此去年的商业失败不应该被看作是经济状况变坏的迹象。相反，很多分析家把一个地区商业中的大量新公司的存在看作是经济健康的标志。因此Coleville市的经济状况是良好的。
83 Better Bran的销量在最近几年下降了，领导层现已查明了原因。首先，Better Bran是一种含糖量较高的麦片，最近的研究发现，多数消费者说他们关注早餐麦片中所添加的糖的量。其次，Better Bran的价格在过去三年上涨了5%。因此，为增加公司的利润我们应该减少Better Bran中的含糖量并降低其价格。
84在州长Riedeburg在位的三年中，她证明了自己是一个合格的领导者。自从她就任以后，犯罪减少了，每年创造的就业机会数量翻了一番，选择在本州居住的人数也增加了。如果她再次当选，这种趋势很可能将会继续下去。而且，Riedeburg承诺说要采取措施使大公司留在这里，从而为新居民提供就业机会。任何目睹了Riedeburg工作成就的人都会认为她是州长的最佳人选。
85由于对我们生产的汽车的需求预计将有飞速增长，我们需要尽快开设一处新的制造工厂以保持繁荣。我们的市场计划指出有8千万人将要买我们的车，而我们现有的工厂只能生产4千万辆。新的工厂可以部分时间运转，让我们现有工厂的职工轮班工作，直到新的员工被培训出来。一家大型飞机制造公司在五年前开设了新工厂的时候使用了这种非全日轮班策略，取得了极大的成功。
86为使闹市区中央广场吸引的观光者并回复该广场以前的繁荣，我们市应该禁止在那里玩滑板，让滑板爱好者使用Monroe公园地区活动。在中央广场，人们唯一可以看到的就是玩滑板的人，废弃物和损毁的公物使广场失去了往日的吸引力。在最近一次对闹市区商户的调查中，大多数人都支持禁止在广场玩滑板。显然，在中央广场禁止滑板将会使该地区成为人们可以聚集起来娱乐和休闲的场所。
87为促进本市的经济增长，市民应该对州政府关于建造直接连接郊区和市中心的新高速路的提案投赞成票。到市中心的直接连接将使中心商业区的货运更加频繁，从而中心区的零售商就不会再断货，市内的生产商也不会受到材料短缺的影响。繁荣的商业将会从整个州吸引合格的工人，工人可以利用新的高速路在本市上班。除了这些好处，上百的工人将被雇佣修筑这条道路，进一步促进地方经济。
88我们的新计划将帮助我们更好地保护员工避免有毒化学物质的影响：我们在每一件安全服上安装了报警装置，当安全服被刺穿时在总监控室将会发出警报。监控室将会通知值班经理，他将采取必要步骤来保证员工的安全。除了这些显而易见的安全方面的好处，第一反应时间将会保证最小的工作停顿，从而带来工人效率和公司利润的提高。
89十年前，作为一项综合城市改造项目的一部分，Transopolis市为了工业用途在快速路旁边改造了一大片严重低于标准的住房。随后，那里建立了若干工厂，犯罪率降低了，全市资产税收入增加。为进一步使城市重新繁荣，我们应该在城市另一侧的正在衰落的居住区采取类似的行动。由于现有邻近社区的一些住宅和公寓无人居住，这一行动产生的搬迁户的住所将有所保障。
90市学校委员会成员不应该再次当选，因为他们不关心在我们地区学校促进艺术教育的质量。举例而言，参加高中戏剧俱乐部的学生数量逐渐下降，今年校委拒绝与戏剧指导续约，尽管他以其原创剧作获得过很多奖项。同时，高中预算中超过三十万元用于体育项目，橄榄球总教练现在是全部教员中薪水最高的人。
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